Joseph The Great · Toronto / GTA

Gym marketing in Toronto

Give someone a reason to try their first session. I make reels, Meta ads and website content for gyms, fitness studios and gymnastics businesses in Toronto and the GTA.

$700–$1,000 CAD / month · scope agreed · ad spend separate

Start with the customer’s decision

Existing members already know the room and the coaches. A new visitor may be wondering whether beginners are welcome, what a first session looks like and how to choose a class. Content can answer those questions before asking for a trial.

What we could make

Example directions, adapted to your business after we talk.

Film the first-visit experience

Follow the route from the front door to a beginner session. Show the coach, what to bring and the next available class, using your real schedule and permission from anyone appearing in the footage.

Give each programme a clear next step

A beginner trial, a kids’ camp and personal training need different information. Link a piece of content to the relevant programme rather than making every visitor search a general timetable.

Test a local introduction

Try one creative angle and one trial offer in a defined service area. Keep the trial terms clear and ask staff to record which enquiries became attended sessions.

The relevant evidence

Instagram content grid for spartan_gymnastics showing surreal hook captions and view counts

The published Spartan Gymnastics case records 9,224 views in two weeks, 74.9% from non-followers and no ad spend. It demonstrates content reach; enrolments were not measured. It is not evidence of paid gym membership growth.

Read the Spartan Gymnastics case and see the screenshots →

What I need from you

The programme to promote, who it suits, timetable, trial terms, filming permissions and a person who can reply to enquiries.

We choose the priority, deliverables and revision scope before work starts. Content, ads and website work are available; the monthly range does not include unlimited work across all three.

Price and exclusions

Monthly work is CAD $700–$1,000 depending on the written scope. Ad spend is separate. A full website, unlimited revisions, third-party subscriptions and additional filming or travel costs are not automatically included.

Pricing and scope →

What we would measure

Trial enquiries → trials attended → memberships or enrolments. A high view count does not establish any of those outcomes.

Do the gymnastics results guarantee new gym members?

No. The saved case measures views and audience reach. For a membership campaign, we would agree how to track trial attendance and membership sales before calling it successful.

An idea for your business?

Send me your business link. I’ll send back three creative ideas. Free, with no call required.

Get 3 free ideas

How the price and scope work · Meet Joseph

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I reply myself, usually within a day.

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